Task 5: Response to music video media work in the context of production
In class essay to be completed during week 5 term 2.
- Plan, research and collate notes to be used during the assessment
- Use reflections from your production journal to assist you with planning your essay.
- Commercial context for music videos
- music videos as a marketing strategy for music artisist
- the relationship between international music videos and Australian music videos
- effects of budget on music video production
- censorship and classification of music videos
A good example of product placement and cross promotional marketing in music videos is the Black Eyed Peas 'Let's get it Started'.
Here are some facts about the song that not only explain the marketing promotion but also the issue of censorship and how a slight change had to made inorder for the song to succeed. Information is from the website 'SongFacts'
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